WHO IS MONKEY100?

Monkey100 is a new breed of business that integrates art, activism and commerce. Our name is inspired by the story of the 100th monkey. The story tells of a study conducted to understand how change is adopted throughout monkey society.
Scientists observed a few monkeys practicing a radical new behavior. Monkey by monkey, the behavior spread; first slowly then to ever larger groups further away.
It was thought that by the time the 100th monkey was reached a critical shift took
place resulting in massive social change.